Corporate Cartooning

The Art, Science and Craft of Computer Business Simulation Design.

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Based on unparalleled experience developing more than sixty-five different computer business simulations and using them thousands of times for company training together with award winning research and work, this book provides the authoritative source of information about the design of business simulations, business games, management games and business simulation games.

This resource is for business simulation designers, use on simulation-game design courses, for use by course designers, HR and Training Executives, Trainers and Training Providers.

Corporate Cartooning is available as a free download as separate PDF files. If you find it useful for yourself, your students or your organisation please provide a link to www.simulations.co.uk from your website, blog, facebook etc. so others can access the material.

I apologise beforehand for using cartoons (comic strips) to illustrate topics and (hopefully) generate reflection.

If you adopt it for your course please let us know together with the reasons why you adopted it.

The Chapters

Title Page and Preface [V0.0 25/01/11]

Introduction [V0.0 25/01/11]

1.Types of Business Simulation [V0.0 25/01/11]

2. Learning and Simulation [V0.0 25/01/11]

3. Art of Simulation Design [V0.0 25/01/11]

4. Design for Process [V0.1 07/04/11]

5. Drafting the Simulation [V0.0 25/01/11]

6. Design for Value [V0.0 25/01/11]

7. Design Craft [V0.0 25/01/11]

8. Design for Quality [V0.0 25/01/11]

9. Ways of Using Business Simulations (bonus chapter) [V0.0 25/01/11]

10. Tutoring Business Simulations (bonus chapter) [V0.0 25/01/11]

11. Choosing Business Simulations (bonus chapter) [V0.0 25/01/11]

12. Why use Business Simulations (bonus chapter) [V0.0 26/01/11]

Appendix A: Case Study Simulations [V0.0 25/01/11]

Appendix B: Software Process Flows [V0.0 25/01/11]

Appendix C: References [V0.0 25/01/11]

Appendix D: Simulations [V0.0 25/01/11]

Appendix E: Simulation Design Check Lists [V0.0 25/01/11]

Appendix F: Designing the Training Challenge [V0.0 28/03/12]

Sample Cartoon

As you might expect from the title, I have used comic/cartoon strips to illustrate concepts and encourage reflection (and, unfortunately demonstrate my sense of humour and irony (for my American readers - humor). An example is below.

Adult Learning vs. University Education

Commercial Stuff

Usage
You are free to download and print this material but not to sell it on. If you teach simulation-game design you can make multiple copies for your students and if you wish to use extracts please contact me as in these circumstances I can supply the materials in Word format. If you use it in your course please cite the source and if you let your students download the materials directly please provide a link on your organisation's website.

Updates
Publishing in this manner means that the material can be updated easily as my thinking evolves and based on feedback from yourself (about typos, where the material is unclear or needs to be addled too, or where you disagree with it). Therefore I shall be updating the material and the current
version will be identified by a version number and date each page's footer and on this page. Thus [V0.0 25/01/11] - first version 25th January 2011. Note: The version number before the decimal point implies major changes and the version number following the decimal point implies minor changes. If you wish me to inform you of updates please let me know with an email with the subject Corporate Cartooning Update

Rationale
By distributing this way I can ensure that the material is kept up to date in a way impossible with conventional book publications. Updates that allow you  to share your design and use knowledge, experience and wisdom. (I recognise that I make no money from it this way but I have never really made any money from my three previous books - in any case I believe passionately in business simulations for learning and improving their design and use.)

The Day Job!
My firm designs and provides business simulations and am happy to discuss your business simulation needs and advise on their use. Also, on an expenses only basis I am happy to talk to groups about designing and using business simulations.

Title Page, Dedication and Preface

This details the author, current edition, details of dispersion etc. The book is dedicated to my mother - Hyacynth Ruth Hall (1913 - 2004)

Version 0.0 January 25th 2011 Download the chapter

Introduction

This chapter introduces the common types of business models, how business simulations are the mathematical equivalent of the cartoon (or comic) strip, design paradigms, business simulations as an art form and design touchstones.

Version 0.0 January 25th 2011 Download the chapter

1. Types of Business Simulation

This chapter describes the basic simulation process, the different types of model-based simulations, their characteristics and manner of use and describes the simulations that I will explore in depth to provide examples.

Version 0.0 January 25th 2011 Download the chapter

2. Learning and Simulation

This chapter explores fundamental learning models and where business simulations enhance learning and where they do not. Also the chapter compares classroom based with Internet based E-learning and explores the reasons why companies use business simulations. As such the chapter provides a knowledge-base to help designers communicate with the business sponsors who are paying for the simulation.

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3. Art of Simulation Design

This chapter explores how computerised business simulations are a sequential art form that parallels the strip cartoon or comic. It uses this parallel to detail the structural aspects of computerised simulation design. In doing the chapter covers the tacit and instinctive aspects of simulation design making these explicit using the comic strip design knowledge base.

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4. Design for Process

Simulations are not static entities. Rather learning, engagement and workload change dynamically as the simulation progresses and this chapter explores the issues and design implications of these dynamics together with design for learning management, the experiential learning process and the way the simulations are used.

Version 0.1 - New Cartoon added April 7th 2011 Download the chapter

5. Drafting the Simulation

This chapter covers the aspects of drafting the simulation model, deciding decisions and results. Thus in contrast to Chapter 3 (The Art of Business Simulation Design) that concentrates on structure, this chapter concentrates on design detail.

Version 0.0 January 25th 2011 Download the chapter

6. Design for Value

Having worked in manufacturing it is natural for me to transfer lean ideas from the factory to the classroom. This chapter explores the aspects of simulation design that affects leanness to ensure value in terms of efficient and effective learning and design covering the business modelled, design and use waste, lean simulation design, design novelty, complexity and customisation
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7. Design Craft

This chapter explores simulation software - its architectural needs and functionality, an architecture (that won a major London, England innovation award), documentation, the model its elements, structure and language.

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8. Design for Quality

This chapter explores the aspects of simulation design that affect quality. It covers my simulation design methodology (The Rock Pool Method winner of the ABSEL best simulation paper award in 2005), design soundness in terms of structure (composition), software (sources of software errors), design (final testing) and, finally learning (validating that the finished design delivers learning effectively, efficiently and consistently).
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Bonus Chapters

These chapters are from my book SIMULATION: Virtual Business Experience and are for users of business simulations and course designers.

9. Ways of Using Business Simulations

This chapter describes ways in which computerised business simulations can be used for executive development. For each the main reasons for use are listed and discussed. Example or examples of actual use are provided. Practical issues are listed and practicalities discussed together with how the simulation links to other learning.

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10. Tutoring Business Simulations

This chapter provides practical advice on how to run simulations on management development courses. For new users it provides a comprehensive guide and how to get up to speed and circumvent problems. For experienced users it should provide an extensive aide-memoir.

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11. Choosing Business Simulations

This chapter covers choosing a simulation for a specific development situation based on development objectives, duration, target audience and manner of use. It lists the questions that need to be asked about the simulation model, the software, documentation and design provenance. And explores custom design, tutoring options and commercial aspects. It is designed to help the neophyte and, also, to ensure the experienced user does not overlook anything.

Version 0.0 January 25th 2011 Download the chapter

12. Why use Business Simulations

This chapter explores Why companies use business simulations? as the answer helps define the simulation session's learning needs and objectives.

Version 0.0 January 26th 2011 Download the chapter

Appendices

Appendix A: Case Study Simulations

This appendix provides information about the six case study simulations used throughout the book.

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Appendix B: Software Process Flows

This appendix provides information about software process flows for a range of different types of simulations. For each, the key process steps are shown.

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Appendix C: References

This appendix provides a list of books and papers cited in the book and hence provides additional research information.

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Appendix D: Simulations

Besides the case study simulations this appendix provides a list of other simulations cited in the book and where appropriate a link to further details.

Version 0.0 January 25th 2011 Download the chapter

Appendix E: Simulation Design Check Lists

This appendix consists of worksheets that help Define Needs, Specify the Simulation, Design Metrics and a Simulation Session Checklist.

Version 0.0 January 25th 2011 Download the chapter

Appendix F: Designing the Training Challenge

This appendix explores the detail design of a business simulation, the issues that arose during the design and the reasoning behind the design actions. Presented at the 2012 ABSEL Conference and nominated for the best simulation paper award,

Version 0.0 March 28th 2012 Download the chapter

Feedback

If you have any comments, thoughts or criticisms about the book please contact me - jeremyhall@corporatecartoonist.com

If you need to discuss your business training needs or my design services please contact me on - jeremyhall@simulations.co.uk


2010 Jeremy J. S. B. Hall

Most recent update: 28/03/12
Hall Marketing, Studio 11, Colman's Wharf, 45 Morris Road, London E14 6PA, ENGLAND
Phone +44 (0)20 7537 2982 E-mail
jeremyhall@simulations.co.uk