Design Paradigms for our
Computerised Business Simulations

This and the following web pages describe our design methods, simulator architecture and the way we engineer our simulations to deliver effective, efficient and consistent learning.

An approach that is summarised by our design architectonic (shown in our motif below).

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Motif of our design approach with effective, efficient and consistent learning central to our design and linking this to client needs are four main design aspects.

The motif summarises our design approach. It shows a design focus on the core needs of effective,efficient, and consistent learning.

Design decided by the outer ring of management development needs, compact duration, target users and manner of use.

Linking and binding the two are the elements of our designs - learning focus, a tutoring support system, lean design to minimise costs and maximise value and the management of the dynamics of the learning process .

This and the following pages describe our:

DESIGN STYLE

This explores how business simulations are positioned artistically in a three dimensional space consisting of realism, engagement and learning. It discussed the balance between these and how there three simulation movements - Hunter-Gatherer, Serious Games and Corporate Cartooning!

DESIGN FOCUS

This explores the central focus of our designs on management development effectiveness, efficiency and consistency.

DESIGN PREREQUISITES

This explores the key management development needs, the durations of our simulations, ways in which they can be used and the target users we design for. (The outer ring of the design motif.)

DESIGN STRUCTURE

Structural design beyond just designing a "realistic" model to take into account interaction (decisions and results), how the simulation progresses period-to-period and the relationships between the simulation model, decisions and results.

LEAN DESIGN AND USE

This explains where we have identified waste caused by the choosing the wrong simulation, during use and design lean.

TUTORING SUPPORT

This describes key tutoring tasks (administration, facilitation and learning management) and the, unique, facilities offered (decision screening, explanations, qualitative comments, tutor's audit, team commentaries and hypertext help) by our simulations.

SYSTEM DYNAMICS

First, this explores the feedback structure built into our simulators and then discusses the dynamics of the simulation process in terms of work load, cognition (understanding) and affection (feelings). Finally, how our simulations manage these dynamics through economic calibration, ramped complexity and tutor intervention is explained.

SOFTWARE ASPECTS

This explains our software types (tutor mediated and direct use) and design approach (standard shells, data centred, object oriented). An approach that minimises development costs, simplifies modification and assures quality.

PUBLISHED RESEARCH

This lists and abstracts some recent research papers and conference presentations.

Link to information about design philosophy
© 1999 Jeremy J. S. B. Hall

Most recent update: 15/04/11
Hall Marketing, Studio 11, Colman's Wharf, 45 Morris Road, London E14 6PA, ENGLAND
Phone +44 (0)20 7537 2982 E-mail
jeremyhall@simulations.co.uk