Simulation News
This page provides information about recent news about Jeremy Hall and Hall Marketing.
Simulation NewsThis page provides information about recent news about Jeremy Hall and Hall Marketing. |
News Stories
Jeremy will be presenting at Devlearn2008 in San Jose November 11th to 14th 2008
DevLearn 2008 Conference & Expo is where the most experienced and knowledgeable professionals in the e-Learning industry convene each year to explore, discuss, and learn about the best ideas and technologies for e-Learning. It's for learning design, development, and management professionals who are leading e-Learning efforts, and who need to keep abreast of emerging technologies, strategies, and best-practices in order to effectively deploy them in their organizations. If you're on the leading edge of e-Learning, then you need to attend DevLearn 2008!
Key Note Speaker at ISAGA 2008
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Reflecting Jeremy's international reputation in the field of business simulations for learning he will be key note speaker at the 2008 International Simulation and Gaming Association Conference (ISAGA2008). | ||
| ISAGA is an international organization for scientists and practitioners developing and using simulation, gaming and related methodologies. They include: simulation, gaming, role-play, structured experiences, policy exercises, computerized simulation, play, virtual reality, game theory, debriefing, experiential learning, and active learning. They are used in a broad range of professional areas, including: university, industry, government and business. Note: ISAGA is not concerned with gambling. The term "gaming" refers to learning games. |  |
ISAGA is an international organization for scientists and practitioners developing and using simulation, gaming and related methodologies. They include: simulation, gaming, role-play, structured experiences, policy exercises, computerized simulation, play, virtual reality, game theory, debriefing, experiential learning, and active learning. They are used in a broad range of professional areas, including: university, industry, government and business. Note: ISAGA is not concerned with gambling. The term "gaming" refers to learning games.
The main goals of ISAGA are:
This year, the 39th annual conference will be held at the Kaunas University of Technology, Lithuania from July 7th to July 11th 2008. Further information about the conference on http://www.isaga2008.lt/index.php?conference=isaga&schedConf=isaga2008
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Jeremy's work developing and providing
computer simulations is recognised by the premium award
of the UK's Training Industry when he was awarded the
"Outstanding Contribution to the Training
Industry" Jeremy was chosen because "he has dedicated all his life to creating learning simulations and delivering them to the industry. A real expert, Jeremy shows an enviable longevity and contribution to the industry. Jeremy has not only developed exceptional simulation models that have saved time and money for the organisations he has worked with, he has also made these materials available to trainers throughout the industry. The Outstanding Contribution acknowledges an individual’s impact not only on the organisations with which they have worked, but more importantly on the industry as a whole." |
Kompjuterske Banka Simulacije (14/10/2005).
On October 4, 2005, the Academy of Banking and Finance has organized the first computer based Management Simulation "Modern Banking" as a part of a project supported by the European Agency for Reconstruction (http://www.nbs.yu/english/news/index.htm).
The simulation developed by Jeremy Hall was developed in a remarkably short time yet in the words of the Academy "The new training product is designed to enable the participants to manage the complex business of a modern commercial bank in direct competition with the financial markets. Its objective is to explore and understand how a bank functions and how the management decisions in its different areas of activity permanently influence and impact its development – to the good or to the bad. The participants work in small teams to develop team working, negotiating and business presentation skills."
And "This new training product in the Academy’s portfolio is now " tried and tested " and will be offered regularly to the banks on an open enrolment basis - but it is also an ideal tool for in-house trainings and, may be, in-house competitions!"
Award at world's leading business simulation conference for "The Rock Pool Method™" (28/03/2005).
| A few days ago the world's experts in the design and use of business simulation for management training and business education gathered at the Association for Business Simulation and Experiential Learning conference in Orlando, Florida, USA to explore the latest ideas and practice in managerial learning and business training. In competition with papers by business professors from major universities and leading training providers from around the world, Jeremy's paper Computer business simulation design: the rock pool method won the best paper award. | |
| Jeremy's paper addressed the particular software design problems associated with developing computer simulations for management development and business education. On one hand, for computer software development there is a need for a rigorous, structured approach. But, equally, creating simulation models that deliver learning in an effective, efficient and consistent way is a creative process. Jeremy's paper proposed and explored a new methodology (The Rock Pool Method™) that provides structure while maintaining creative freedom. A method that ensures the creation of simulations that deliver learning in an effective, efficient and consistent way. |  |
Real success for Jeremy's simulations - National Training Awards 2003
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Jeremy Hall is delivering simulated
solutions to his clients' business problems faster than
ever - thanks to his own programme of continuous
learning. For more than 25 years, Jeremy, who is based in Colman's Wharf, East London, has run his own one-man business developing and providing computer simulations for management development and business training. Like the flight simulators used to train pilots, simulations put the business person in charge of an imaginary company which they are able to run without risk. "In the early 1990s, I felt that because of on-going technology-driven change I could use the technology to better meet training providers' needs, speed development, future-proof my designs and be regarded as a world-leader in simulation design," he said. |
| Jeremy receiving his award in London |
Between 1992 and 1996 he studied training and training provider needs, reviewing how and why trainers and academics used simulation. He read extensively, ran workshops, made presentations at conferences and had papers published.
In parallel, he experimented with the structural design of simulations and prototyped and piloted the ideas on new and existing simulations.
"In the early 1990s, I felt that because of on-going technology-driven change I could use the technology to better meet training providers' needs, speed development, future-proof my designs and be regarded as a world-leader in simulation design," he said.
Between 1992 and 1996 he studied training and training provider needs, reviewing how and why trainers and academics used simulation. He read extensively, ran workshops, made presentations at conferences and had papers published.
In parallel, he experimented with the structural design of simulations and prototyped and piloted the ideas on new and existing simulations.
His learning largely took places in his own time and at his own cost, but in 1995 he was awarded a Churchill Fellowship to study how and why simulations were used in the USA. The outcome was a book Simulation: Virtual Business Experience.
The benefits of his learning included the development in 2002 of three new simulations where the development time was a fraction of that needed by his competitors.
One took 60 days to develop, compared with 300 or more it would have taken without a shell. A not-for-profit simulation for a major UK charity took 25 days to create, and an enhanced sales negotiation simulation took just 10 days.
"I have sold my products to Pakistan, China, South Africa and the USA," said Jeremy. "Between October 2000 and 2002 I went to the USA three times to provide simulations for clients and speak at four conferences."
John Pearson, of Henley Management College, said: "Over the past years, Jeremy's simulations have helped thousands of delegates on my management development programmes to be better able to deal with managing their organisation. They offer an exceptional experience for the student both as an individual and a team member."
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Hall Marketing won the
Innovation Award at the 2002 East London & Essex Business Awards for our simulation shell architecture. The
Innovation Award (sponsored by the East
London Centre) was recognition
of the way our simulation shells provide a major and
definitive step forward in the design of simulations for
managerial learning. The East London & Essex Business Awards are the leading annual business awards, presented by Recorder Newspapers and NatWest Retail Banking Group, with support from leading companies in the area. |
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The development of the Strategic Exploration of Entrepreneurial Directions is an exempla of how a leading academic instutution partnered with a leading computer simulations designer to develop a leading-edge learning product. It was a partnership that drew on the strengths of both partners and delivered a totally new and ground breaking simulation in a fraction of the time required to design comparable simulations.
Entrepreneurial Research: Imperial College's Entrepreneurship Centre is one of Europe's largest and most accomplished entrepreneurship research units and is recognised as a leader in the field.
Learning Needs: This involved defining the learning needs of the target audience. A definition that extended beyond knowledge needs to encompass the skills required to prepare a business plan working in a team of four or five students. Additionally, the simulation had to be engaging, challenging and fun.
Validation: To deliver pedagogically valid learning the simulation was tested an appropriate academic from the Entrepreneurship Centre and a group of undergraduate students. This demonstrated that not only did the simulation proximate the complexities and realities of the real world but helped all the students understand their knowledge needs at the same time as providing a good and engaging way of learning.
Training Using Simulation: With over thirty years running computer simulations on company training programmes, Hall Marketing had unique and in depth experience of the practical training and education needs of computer simulation. Experience that is coupled with published research into the learning process associated with simulation use,
Simulation Design Expertese: Having designed more than fifty computer simulations covering all aspects of management development and a comprehensive range of business types and training needs Hall Marketing has unrivalled expertese in simulation design. Additionally, the firm has an extensive library of models and by calling on these the development time was shortened significantly and, as these models had been used previously they were theoretically valid.
Simulation Architecture: Because of its range of simulations Hall Marketing and extensive design and training experience it already had available a tried and tested simulation architecture that delivered leading-edge functionality and utilised standard software components assembled in to shell programs. This meant that the design of the simulation focused on the model and associated data and the major part of the software (user interface, decision-entry, reporting and help engines) were predefined. And, even though the simulation model was very complex it only accounted for 16% of the software. This meant that the development took about 20% of the time required if whole simulation had been developed from scratch.
Sponsorship: Although both Hall Marketing and Imperial funded the development of the simulation this was leveraged by sponsorship through the provision of hardware by Hewlett Packard.
Students: Although the simulation was targeted towards Imperial College's students where it was designed to enhance the entrepreneurial culture within IC by giving all students the chance to both to explore the entrepreneurial ideal and to develop practical entrepreneurial skills, it can be made available to other universities and so represents a resource that advances the entrepreneurship..
Business People: Parallel to and overlapping the learning needs of the students are those of people considering starting their own business, business people who need to learn about planning and bankers and taxation officials who need to know about the needs of entrepreneurs.
Dissemination: The underlying design methodology is to be described in an academic paper.
Following the very successful design and use of our professional services simulation, Barclays Mortgages, General Insurance, Life and Pensions has employed us to develop a complex strategy level Financial Services Simulation for use as an in-house business contest. The reasons behind this and information about this very successful contest is shown below in an extract from an article in Barclays inhouse magazine.
Business ChallengeBy Emma Holdham MORE than 150 staff recently took up the gauntlet when they participated in 'Business Challenge', an event launched to help them understand the issues that face their business and the financial services industry as a whole. It was a recent employee survey, highlighting the need for staff to have greater understanding of Barclays future direction, that triggered Bob Dench, managing director, Mortgages, General Insurance, Life and Pensions, to take the bull by the horns and add to the significant investment already made in staff development. Bob saw this issue as an opportunity to develop staff at all levels in his business area. Hence the launch of Business Challenge, a computer based simulation exercise based on, and built around Barclays, which invited teams to run a 'virtual' business in a competitive market place. 26 teams participated in the challenge, which took place in two phases. The first phase began in May and took the form of making business decisions based on developing products from information about market needs and the performance of current products. The ultimate task was to make the 'virtual business' successful. Teams had to assimilate the details of a new business and make six business decisions during the final. Staff were assessed on their ability to work in a team, the identification of business issues and delivery of profitable business solutions. Four winners were selected from the first phase and invited to return to relive the experience by competing to find an overall winner. The Business Challenge final took place at Hunton Park on 13 and 14 September. Teams had to quickly assimilate the details of a new business and make six business decisions during the final, representing three years 'virtual trading'. The challenge was completed after each team was asked to present their business objectives, strengths and weaknesses to the board. |
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Most recent update: 08/01/2008
Hall Marketing, Studio 11, Colman's Wharf, 45 Morris Road, London
E14 6PA, ENGLAND
Phone & Fax +44 (0)20 7537 2982 E-mail jeremyhall@simulations.co.uk
