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First online, networked, multiplayer game?

By chance I discovered that what was though to be th first online, networked, multiplayer game was developed in 1973. However, I developed my EXEC Management Game System in 1969 and it went live February 1970. More information about this including exampes of printout and downloadable documents here.

1967-2017 Fifty years personal use of computers

I first used a computer personally from my office desk in 1967 and have been using them ever since. This year I celebrate 50 years use buy building a website that explores my journey from a personal computer connecting over phone lines at 110 bits per second to remote computer with 15k RAM today's laptop/desktop computers with 6 gigabytes of RAM and a terabyte hard disk.

On www,ancient, I am documenting this journey in terms of hardware, software, how my productivity increased and how it helped me be innovative and creative. It is a personal journey recording perhaps the most important period in the history of mankind - the time when technology increased our intellectual power immensly. The wbsite is still under construction and can be accessed on

Time and the Meta-Composition Elements of Business Simulations

Instead of exploring how real-world time is replicated in a business simulation my paper at the 2017 ABSEL Conference explored how time impacts meta-compositional design where meta-composition is the structural elements of the simulation that are independent of the real-world situation modelled. The paper explored business simulation as a time-based systems dynamics process and the temporal aspects of meta-composition structural design. The concepts explored by the paper were illustrated using a business simulation designed for company training use where there is the need for relevant and necessary cognitive processing (learning) and a short duration (time) that limits cognitive load. The paper focused on the temporal aspects of the learning process, learning effectiveness and learning efficiency.

The paper won the conference's best simulation paper award!

BSI Learning and Development

Jeremy is a committee member helping the British Standards Insttitute (BSI) develop a standard for learning and development.

This Standard is to provide guidance on reviewing, assessing and undertaking a competent and principled approach to learning and development for organizations of all sectors, sizes and levels of maturity, recognising that each organization is different and that decision-makers need to determine the most appropriate approach according to their organization’s context. It is intended to be used by any responsible person(s) involved in organizational leadership and management and is also of interest to stakeholders including employees, contracted workers, trade unions or staff associations and networks, community leaders, customers, clients and investors.

Business Simulations: Reality .......... and Beyond!

The importance of reality is often cited in the literature and promotional materials as essential to quality learning from business simulations. But, commonly, these assertions do not define reality and do not explain why it is good. Two definitions of quality for business simulation are discussed - one measures is how accurately the simulation replicates the real world (reality) and the second how well the business simulation improves real-world performance. Measuring simulation effectiveness is reviewed and two measures of simulation efficiency are proposed. Effectiveness and efficiency are explored in terms of how meta-composition impacts cognitive processing and cognitive load. Meta-compositional elements are the design aspects that are independent of simulation subject and take design beyond reality! The discussion is illustrated using an actual simulation.

To be presented at the 2015 ABSEL Conference.

Quality Assurance in Business Simulation Design
ABSEL Conference

Jeremy will be speaking at the 2014 ABSEL conference (March 19th-21st, Orlando, FL) about of the elements of business simulation design that impact software (model) quality rather than learning quality. The exploration draws on the computer software knowledge base and extends this to take into account the special characteristics of business simulation software. Business simulation models are complex and where the users are extremely wide ranging with limited knowledge of the simulation software and are commonly very emotionally involved - issues that necessitate a high level of software quality. Business simulation model complexity is explored in terms of model size, arithmetic calculations, cyclomatics, structure and dynamics. Error types are those normally associated with software (syntax, run-time and logical) and require testing using of black-box (functional) testing, white-box (structural) testing, code inspection and, additionally, for business simulations structural and dynamic testing. But, as quality cannot be tested into the simulation Total Quality Management is vital and explored in terms of methodology, software structure, modelling language, defensive programming, refactoring, documentation and verification support.

Seemingly, this important subject has not been addressed in the business simulation literature!

This paper was nominated for the best paper award

Designing a Business Acumen Simulation
SALT New Learning Technologies Conference

Jeremy will be speaking at the 2014 SALT conference (March 4th -7th, Orlando, FL) exploring the detail design of a business simulation, the issues that arose during the design and the reasoning behind the design actions. The business acumen simulation was likely to present particular design challenges because of its industry setting (a training consultancy), short duration (just over half a day), ambiguity (difficulty linking decisions to outcomes), uncertainty(stochastic client demand), novelty and dynamic behaviour (building a learning journey exploring both the long and short-term development of the training business).

In the past, like other designers, I have always been too concerned with designing the business simulation and not (as I have done here) documented by design journey!.

Training Challenge Workshop
develop your business wisdom by running a virtual training company

A free one day workshop for training consultants and firms exploring:

As you run your own simulated training business working with and sharing knowledge and experience with other training consultants.

Cost: Free!!

When: I'm hoping to run a free workshop during Spring 2014. If you are interested drop me an email (

More Information:

Digital Shoreditch

On May 23rd, 2013 I shall be giving a short presentation at the Digital Shoreditch celebration of technical creativity in the East End of London. I will be exploring how business simulation-games and the technology have changed over the last 40+ years.

The Professionals Challenge

I have just piloted an new simulation giving business people with the opportunity to manage a complete, professional services company making decisions about resources, pricing, competency/business/professional development. Participants from firms of accountants, layers, consultancies, engineers, architects etc. explore key strategic issues and aspects of running a professional services company, develop business acumen and knowledge of finance. The simulation is available on a fully tutored basis as a full day workshop.

Learn more about the Professionals Challenge

22nd February 2013

Customizing Business Simulations: an exploration & hierarchy

Presentation at the 2013 ABSEL Conference

Developing a new business simulation is a time consuming and hence costly task. A way to speed development and reduce cost is to customize an existing simulation. This presentation explores the ways an existing simulation was customized to create three new versions and three totally new business simulations. The case study simulations are used to propose and illustrate a customization hierarchy that consists of two parts – micro customization where a new version of the original simulation is created and macro customization where a new simulation is created. The reasons that drive the need to customize are described and the software aspects that ease and support customization are also explored.

Take the Training Challenge
free activity - free activity - free activity

If you are a training consultant or company trainer, a business game that involves you running a training business is available as a free activity beginning mid September. Spending about an hour a week over eight weeks you will take over an existing business selling to four groups of clients consultancy and three existing courses making decisions about how you will spend time marketing and developing your business, investing, setting fees, developing your brand, etc.

The first Training Challenge is scheduled to start mid September 2012 - enrol now!!

Learn more about taking the Training Challenge

Visiting Fellow - Staffordshire University

April 2012, Jeremy was honoured by being awarded a Visiting Fellowship at Staffordshire University. Jeremy is excited about working with and contributing to the university's Business School.

All India Management Association (AIMA) honours Jeremy

The AIMA Chanakya Business Simulation newsletter (Vol 1 Issue 2, Nov. 2011) - honoured Jeremy as the first on their list of illustrious Path Breakers - a series of articles profiling International & Indian Pioneers in the field of Simulation.

Founded in the year 1957, the All India Management Association (AIMA) is an apex body of management with over 30,000 individual members, 3000 institutional members and 60 Local Management Association across India and overseas.

Corporate Cartooning

the art, science and craft of computer business simulation design

This book is available as a free download. Based on unparalleled experience developing some sixty-five different computer business simulations and using them thousands of times for company training together with award winning research and work, this book provides the authoritative source of information about business simulation design.

Blog for classroom trainers

Jeremy Hall creates a blog to provide practical tips a blog to help business trainers in the class room -

40 Simulating Years

Although I set up my firm in 1976, following several years designing simulations for financial and operational planning, I developed my first simulation for business training in 1970. This ran for the first time on Thursday June 18th, 1970. In 2010 I celebrating 40 simulating years developing well over 60 business simulations and running them over 2000 times with tens of thousands of business people around the world.

Jeremy Hall, Fellow of the Royal Society for the Arts

July 2009, Jeremy was awarded a fellowship of Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA).

For over 250 years the RSA has been a cradle of enlightenment thinking and a force for social progress. As an RSA fellow, Jeremy will be with an international group achievers and influencers from an extraordinary range of backgrounds who are committed to civic innovation and social progress.

RSA Website.

Beyond Reality: Aspects of Business Simulation Design and Use that Deliver Learning

February 1st - 3rd Jeremy will be presenting at Training magazine’s Training 2010 Conference and Expo in San Diego, CA.

His presentation will attack the pervasive view is that all that is required for a business simulation to deliver learning is for it to exactly replicate the real world. The presentation challenges this view and explores how simulation structure, delivery process and focus take a simulation beyond reality. The group will explore:
* The elements and structure of a business simulation designed for learning.
* The appropriate level of reality to ensure learning and engagement.
* What is required beyond the simulation model for a simulation that focuses on learning rather than just replicating the real world.

Jeremy profiled in leading London Paper

April 24th 2009 - an article profiling Jeremy's work appeared in The Wharf . The Wharf is the leading newspaper in Canary Wharf - the centre of London's Financial District..

Amid all the economic gloom it is heartening to see a long-term success story continuing to flourish in the shadow of Canary Wharf..

Hall Marketing, based in Poplar, has been delivering cutting-edge training simulations to multi-national companies for over 30 years.

Continue reading »

ABSEL Workshop on Teaching using Active Learning Techniques

Jeremy joins the faculty of the ABSEL Institute for Excellence in Experiential Learning to work with America's leading designers and users of Business Simulations and Experiential Learning to present on the ABSEL Workshop on Teaching using Active Learning Techniques. Jeremy's seminar will concentrate on the Company Training issues of Business Simulations use and, in particular they ways they can be used to deliver effective and efficient learning by focusing on learning & development., appropriate usage, reducing waste and matching capabilities. Jeremy will illustrate his seminar using examples from the sixty-five simulations he has designed and his experience running these with tens of thousands of business people around the world.

Association for Business Simulation and Experiential Learning 2009 Conference

Jeremy presented two papers and his new Service Launch simulation at the 2009 ABSEL Conference in Seattle, Washington.

Existing and Emerging Business Simulation-Game Design Movements explores the artistic characteristics of business simulations drawing parallels with Fine Art. From this exploration, the presentation defines and critiques several business simulation design movements.

Computerized Business Simulations: A Systems Dynamics Process revisits, revises and expands on one of my core design concepts - how a simulation's learning process develops during the simulation and how one manages this.

Simulations & Gaming - Editorial Board

November, 2008, Jeremy joins the editorial board of Simulation & Gaming

Simulation & Gaming is the world's foremost scientific review devoted to academic and applied issues, methods, practice and research in the increasingly popular area of simulation and gaming. Over the last forty some years Simulation & Gaming has provided a forum for the sharing of knowledge, ideas, and practice researchers, educationalists and professionals around the world.

It is the official journal of the world's leading simulation and game associations (ABSEL, ISAGA, JASAG, NASAGA, SAGANET, SIETAR-USA, SSAGSG and SGX)..

Jeremy's invitation to join Simulation & Gaming's editorial board is in recognition of his expertise in the area of Business Simulation Design.

Devlearn2008 Presentation

Jeremy will be presenting at Devlearn2008 in San Jose November 11th to 14th 2008

DevLearn 2008 Conference & Expo is where the most experienced and knowledgeable professionals in the e-Learning industry convene each year to explore, discuss, and learn about the best ideas and technologies for e-Learning. It's for learning design, development, and management professionals who are leading e-Learning efforts, and who need to keep abreast of emerging technologies, strategies, and best-practices in order to effectively deploy them in their organizations. If you're on the leading edge of e-Learning, then you need to attend DevLearn 2008!

Key Note Speaker at ISAGA 2008

ISAGA 2008 Logo Reflecting Jeremy's international reputation in the field of business simulations for learning he will be key note speaker at the 2008 International Simulation and Gaming Association Conference (ISAGA2008).
ISAGA is an international organization for scientists and practitioners developing and using simulation, gaming and related methodologies. They include: simulation, gaming, role-play, structured experiences, policy exercises, computerized simulation, play, virtual reality, game theory, debriefing, experiential learning, and active learning. They are used in a broad range of professional areas, including: university, industry, government and business. Note: ISAGA is not concerned with gambling. The term "gaming" refers to learning games.


The main goals of ISAGA are:

The 39th annual conference was held at the Kaunas University of Technology, Lithuania from July 7th to July 11th 2008.

Jeremy wins 2006 World of Learning Outstanding Contribution to the Training Industry Award (14/11/2006)

Jeremy's work developing and providing computer simulations is recognised by the premium award of the UK's Training Industry when he was awarded the "Outstanding Contribution to the Training Industry"

Jeremy was chosen because "he has dedicated all his life to creating learning simulations and delivering them to the industry. A real expert, Jeremy shows an enviable longevity and contribution to the industry.

Jeremy has not only developed exceptional simulation models that have saved time and money for the organisations he has worked with, he has also made these materials available to trainers throughout the industry.

The Outstanding Contribution acknowledges an individual’s impact not only on the organisations with which they have worked, but more importantly on the industry as a whole."

Kompjuterske Banka Simulacije (14/10/2005).

On October 4, 2005, the Academy of Banking and Finance has organized the first computer based Management Simulation "Modern Banking" as a part of a project supported by the European Agency for Reconstruction ( .

The simulation developed by Jeremy Hall was developed in a remarkably short time yet in the words of the Academy "The new training product is designed to enable the participants to manage the complex business of a modern commercial bank in direct competition with the financial markets. Its objective is to explore and understand how a bank functions and how the management decisions in its different areas of activity permanently influence and impact its development – to the good or to the bad. The participants work in small teams to develop team working, negotiating and business presentation skills."

And "This new training product in the Academy’s portfolio is now " tried and tested " and will be offered regularly to the banks on an open enrolment basis - but it is also an ideal tool for in-house trainings and, may be, in-house competitions!"

Click for more details.

Award at world's leading business simulation conference for "The Rock Pool Method™" (March 2005)

A few days ago the world's experts in the design and use of business simulation for management training and business education gathered at the Association for Business Simulation and Experiential Learning conference in Orlando, Florida, USA to explore the latest ideas and practice in managerial learning and business training. In competition with papers by business professors from major universities and leading training providers from around the world, Jeremy's paper Computer business simulation design: the rock pool method won the best paper award.
Jeremy's paper addressed the particular software design problems associated with developing computer simulations for management development and business education. On one hand, for computer software development there is a need for a rigorous, structured approach. But, equally, creating simulation models that deliver learning in an effective, efficient and consistent way is a creative process. Jeremy's paper proposed and explored a new methodology (The Rock Pool Method™) that provides structure while maintaining creative freedom. A method that ensures the creation of simulations that deliver learning in an effective, efficient and consistent way.

National Training Awards 2003

Jeremy Hall is delivering simulated solutions to his clients' business problems faster than ever - thanks to his own programme of continuous learning.

For more than 25 years, Jeremy, who is based in Colman's Wharf, East London, has run his own one-man business developing and providing computer simulations for management development and business training.

Like the flight simulators used to train pilots, simulations put the business person in charge of an imaginary company which they are able to run without risk.

"In the early 1990s, I felt that because of on-going technology-driven change I could use the technology to better meet training providers' needs, speed development, future-proof my designs and be regarded as a world-leader in simulation design," he said.

Jeremy receiving his award in London

Between 1992 and 1996 he studied training and training provider needs, reviewing how and why trainers and academics used simulation. He read extensively, ran workshops, made presentations at conferences and had papers published.

In parallel, he experimented with the structural design of simulations and prototyped and piloted the ideas on new and existing simulations.

"In the early 1990s, I felt that because of on-going technology-driven change I could use the technology to better meet training providers' needs, speed development, future-proof my designs and be regarded as a world-leader in simulation design," he said.

Between 1992 and 1996 he studied training and training provider needs, reviewing how and why trainers and academics used simulation. He read extensively, ran workshops, made presentations at conferences and had papers published.

In parallel, he experimented with the structural design of simulations and prototyped and piloted the ideas on new and existing simulations.

His learning largely took places in his own time and at his own cost, but in 1995 he was awarded a Churchill Fellowship to study how and why simulations were used in the USA. The outcome was a book Simulation: Virtual Business Experience.

The benefits of his learning included the development in 2002 of three new simulations where the development time was a fraction of that needed by his competitors.

One took 60 days to develop, compared with 300 or more it would have taken without a shell. A not-for-profit simulation for a major UK charity took 25 days to create, and an enhanced sales negotiation simulation took just 10 days.

"I have sold my products to Pakistan, China, South Africa and the USA," said Jeremy. "Between October 2000 and 2002 I went to the USA three times to provide simulations for clients and speak at four conferences."

John Pearson, of Henley Management College, said: "Over the past years, Jeremy's simulations have helped thousands of delegates on my management development programmes to be better able to deal with managing their organisation. They offer an exceptional experience for the student both as an individual and a team member."

Innovation Award

Hall Marketing won the Innovation Award at the 2002 East London & Essex Business Awards for our simulation shell architecture. The Innovation Award (sponsored by the East London Centre) was recognition of the way our simulation shells provide a major and definitive step forward in the design of simulations for managerial learning.

The East London & Essex Business Awards are the leading annual business awards, presented by Recorder Newspapers and NatWest Retail Banking Group, with support from leading companies in the area.

A university-practitioner design partnership

The development of the Strategic Exploration ofEntrepreneurial Directions is an exempla of how a leading academic institution partnered with a leading computer simulations designer to develop a leading-edge learning product. It was a partnership that drew on the strengths of both partners and delivered a totally new and ground breaking simulation in a fraction of the time required to design comparable simulations.

Entrepreneurial Research: Imperial College's Entrepreneurship Centre is one of Europe's largest and most accomplished entrepreneurship research units and is recognised as a leader in the field.

Learning Needs: This involved defining the learning needs of the target audience. A definition that extended beyond knowledge needs to encompass the skills required to prepare a business plan working in a team of four or five students. Additionally, the simulation had to be engaging, challenging and fun.

Validation: To deliver pedagogically valid learning the simulation was tested an appropriate academic from the Entrepreneurship Centre and a group of undergraduate students. This demonstrated that not only did the simulation proximate the complexities and realities of the real world but helped all the students understand their knowledge needs at the same time as providing a good and engaging way of learning.

Training Using Simulation: With over thirty years running computer simulations on company training programmes, Hall Marketing had unique and in depth experience of the practical training and education needs of computer simulation. Experience that is coupled with published research into the learning process associated with simulation use,

Simulation Design Expertise: Having designed more than fifty computer simulations covering all aspects of management development and a comprehensive range of business types and training needs Hall Marketing has unrivalled expertise in simulation design. Additionally, the firm has an extensive library of models and by calling on these the development time was shortened significantly and, as these models had been used previously they were theoretically valid.

Simulation Architecture: Because of its range of simulations Hall Marketing and extensive design and training experience it already had available a tried and tested simulation architecture that delivered leading-edge functionality and utilised standard software components assembled in to shell programs. This meant that the design of the simulation focused on the model and associated data and the major part of the software (user interface, decision-entry, reporting and help engines) were predefined. And, even though the simulation model was very complex it only accounted for 16% of the software. This meant that the development took about 20% of the time required if whole simulation had been developed from scratch.

Sponsorship: Although both Hall Marketing and Imperial funded the development of the simulation this was leveraged by sponsorship through the provision of hardware by Hewlett Packard.

Students: Although the simulation was targeted towards Imperial College's students where it was designed to enhance the entrepreneurial culture within IC by giving all students the chance to both to explore the entrepreneurial ideal and to develop practical entrepreneurial skills, it can be made available to other universities and so represents a resource that advances the entrepreneurship..

Business People: Parallel to and overlapping the learning needs of the students are those of people considering starting their own business, people who need to learn about planning and bankers and taxation officials who need to know about the needs of entrepreneurs.

Dissemination: The underlying design methodology is to be described in an academic paper.

In-house Management Contest

Following the very successful design and use of our professional services simulation, Barclays Mortgages, General Insurance, Life and Pensions has employed us to develop a complex strategy level Financial Services Simulation for use as an in-house business contest. The reasons behind this and information about this very successful contest is shown below in an extract from an article in Barclays in-house magazine.

Business Challenge

By Emma Holdham

MORE than 150 staff recently took up the gauntlet when they participated in 'Business Challenge', an event launched to help them understand the issues that face their business and the financial services industry as a whole.

It was a recent employee survey, highlighting the need for staff to have greater understanding of Barclays future direction, that triggered Bob Dench, managing director, Mortgages, General Insurance, Life and Pensions, to take the bull by the horns and add to the significant investment already made in staff development. Bob saw this issue as an opportunity to develop staff at all levels in his business area. Hence the launch of Business Challenge, a computer based simulation exercise based on, and built around Barclays, which invited teams to run a 'virtual' business in a competitive market place.

26 teams participated in the challenge, which took place in two phases. The first phase began in May and took the form of making business decisions based on developing products from information about market needs and the performance of current products. The ultimate task was to make the 'virtual business' successful. Teams had to assimilate the details of a new business and make six business decisions during the final. Staff were assessed on their ability to work in a team, the identification of business issues and delivery of profitable business solutions.

Four winners were selected from the first phase and invited to return to relive the experience by competing to find an overall winner. The Business Challenge final took place at Hunton Park on 13 and 14 September. Teams had to quickly assimilate the details of a new business and make six business decisions during the final, representing three years 'virtual trading'. The challenge was completed after each team was asked to present their business objectives, strengths and weaknesses to the board.

© 1999 Jeremy J. S. B. Hall

Most recent update: 23/11/2014
Hall Marketing, Studio 11, Colman's Wharf, 45 Morris Road, London E14 6PA, ENGLAND
Phone +44 (0)20 7537 2982 E-mail