||Some of the reasons why you should use my business simulations.
The table below links the benefits of using my business simulations
to the reasons behind these benefits. To obtain more information
either click on the column or row headings. Or for information
linking the specific benefit to the specific reason, click
- Company Training Focus
||All my business simulations were designed to
be used to train business people on short courses. And,
my published research
shows that the needs and constraints of company training
are totally different from those of pedagogic, academic
Value for Money
||With short durations, a wide range and a lean approach
to design I ensure Value for Money. This column shows
where and how I achieve this.
||Besides extensive training and
business simulation use experience, I have an ongoing
research programme to ensure that my business simulations
deliver learning in an effective, efficient and
consistent manner. Research that has won several awards. This column shows why this is
Easy to Use
||All the above are worthless if the simulation is not
easily usable and this column explores where and how I
have impacted usability.
- Short Durations
- My business simulations vary in length (from 2 hours to 2.5 days).
30% of my range last half a day or less.
Another 30% have durations of between half and a whole
day. And about 25% last between a day and a day and a
half. So, only 15% are very long (lasting 2 to 2.5 days).
- In teaching terms adult learners are fundamentally
different from students at school or university. Adult teaching is based on
recognising this and building on experience; being action
oriented, self directed, task or problem centred. And
with a focus on the learning process rather than just
- Currently, I have over 40 simulations covering topics
including Business Appreciation, Strategic Management,
General Management, Finance, Marketing, Sales, Operations
and Team Building. Besides different content, my
simulations cover a wide range of industrial sectors.
- For all
- Reflecting the organisational pyramid, 70% of my
simulations are suitable for middle management and below
and about 30% for middle and senior management. However,
as most of my simulations are available in several
versions and many can be run in an abbreviated form or
with smaller team sizes there is a substantial overlap
between these two groups for middle managers.
- My business and training experience means that I
understand there is a need to ensure a close match
between development objectives, the target audience and
by your Own Staff
- Forty percent of my simulations are designed for to be
run by client staff. Because of their newness or
complexity, the remainder are designed to be run by my
staff. But, I are progressively extending the range of
self-run simulations. And, the simulations that your
staff can run include all my most popular,
short duration simulations. So, in terms of student
numbers, over 90% of my simulations can be run by you.
- Basic Hardware
- My simulations do not need special hardware - just a
basic entry level PC and printer running any version of
Windows from Windows 98 through Windows 7. And, about half
my simulations only require a single computer and
printer. (The others require a computer and printer for
each team of four or five learners.)
your own manuals and forms
- You pay for the right to use a simulation on a course and
not for the manuals and forms. I provide these manuals
and forms electronically so that you can print them
yourself. And, provided you respect my copyright, you
can customise them to match your house style.
- Over the years I have run simulations thousands
of times with tens of thousands of business
people around the world. Jeremy Hall's experience
includes having a Honeywell training department reporting
to him and teaching at Ashridge Management College. Thus
I know what it is like to be up to your ankles in
alligators and have incorporated this knowledge in to my
- As appropriate, my simulations provide a comprehensive Tutor
Support System that provides the trainer with the
information needed to help manage the learning process.
Information that includes on-line help, reports that
reconcile accounting and operational calculations,
reports that analyse and compare teams, reports that
identify individual team strengths and weaknesses.
- Because I have been there, done that, got the tee-shirt
(and ulcer) in the classroom, I can offer practical
advise on choosing and preparing to use the simulation.
And, if possible, providing telephone support during its
use. My latest book "Corporate Cartooning" is available as a free download.
- Fail safe designs
- Besides a rigorous design process and extensive testing,
my simulations are extensively tested on courses. On
decision entry, my simulations check for unreasonable
and unusual decisions and reject or warn of these as
appropriate. And, even if a wrong decision has
been entered it is easy and quick to re-run.
- My involvement in simulations for managerial learning
came from developing corporate and financial models for
planning and budgeting in the UK and the USA. Included in
this was the launch of the first interactive corporate
Modelling package in the UK and seminal work with GE in
My corporate experience involved
developing and consulting during the creation of a wide
range of financial, operational and marketing models for
budgeting and planning across a wide spectrum of
industries. And so I understand the issues and
financial, operational and marketing structures of a wide
variety of industries.
||Not only does my corporate Modelling background
ensure the quality and validity of my models but also
means that I understand the difference between
simulation models for budgeting and planning and
simulation models used for managerial learning. This
means that my designs reflect training process needs and
rather than budgeting and planning needs.
- Over the last thirty-five years Jeremy Hall has developed
some sixty simulations for use in company training. And,
this means that he is probably the world's most
experienced business simulation designer.
- During the 1990's, following
award winning research into simulation design needs, I developed an architecture that incorporates best
practice. And then implemented the architecture in
software. This software in the form of a series of shells
(or platforms) that provide the standard
functionality. With this approach, all that is necessary
to develop a new simulation is to design the simulation
model and its associated data.
and Depth of Designs
- As illustrated by my comprehensive range, I have a huge
breadth of design experience in terms of content and
manner of use (from course use through conferences and
promotional contests to assessment centres). Also, in
terms of breadth I have designed simulations for a wide
variety of businesses (from casinos, through industrial
companies to not-for-profit organisations.) In terms
of depth, I have designed simulations for all levels of
- Coupled with my training and design expertise I have an
ongoing research program. This research earned Jeremy
Hall the prestigious Winston Churchill Fellowship in 1995, in 2003 the UK's leading National Training Award and two best paper awards from the Association for Business Simulation and Experiential Learning.
- The 1995 research (that was awarded the prestigious
Winston Churchill Fellowship) extended my study of
simulation use for company training from Europe and the
UK to the USA.
- In parallel to simulation use research and recognising
the important of the learning process to adult learners,
I research the systems
dynamics of the learning process.
© 2004 Jeremy J. S. B. Hall
||This learning process research has been in the
context of adult managerial learning and so is directly
applicable to company training.
||It has lead us to a design approach and architecture
that enables us to pack more learning into a
given time through ramping
the complexity of the simulation.
||My learning process research has allowed us to extend
and improve learning management and feedback. Besides this it has allowed me to pack more learning into the available time.
||An end point of this research is usability and efficient, effective and consistent learning.
Most recent update: 16/04/12
Hall Marketing, Studio 11, Colman's Wharf, 45 Morris Road, London
E14 6PA, ENGLAND
Phone +44 (0)20 7537 2982 E-mail firstname.lastname@example.org