Just as apples and pears are different we believe that no simulation can service all client needs.

Simulation Index (content)

This page provides a list of our range of simulations on a functional content basis

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This page lists our simulations to allow you to go directly from a content/functional need to the appropriate simulations. Because of breadth of scope several simulations appear in several categories. But to help you if you find the right simulation we also have lists organised differently.

List organised by simulation series (this shows our simulations organised by family)
List organised alphabetically (if you know the simulation's name this allows you to link directly to information about it)
List organised by duration (this allows you to chose a simulation where time is at a premium)
List organised by availability (this separates simulations that you can run yourself from those where we run them for you)
List organised by managerial level (this separates simulations for junior management and below from middle and above)

The simulations below are organised in to the following areas:

Business Appreciation/Acumen

These simulations are ideal to introduce junior staff, specialists, graduate trainees etc. to business. Its main functional areas (marketing, finance and operations) and how these link and interact. The Challenge simulations each address a different industrial setting and the UMIX simulation is especially concerned with the internal flows of materials, money and information.

Simulation Name	Duration¹	Topics²	Rental⁴	Academic Licence⁶	Type⁷
BANKING CHALLENGE	1 day^a,b	agmf	Yes	Yes	TM
CASINO CHALLENGE	1 day^a,b	agmf	Yes^c	No	TM
DISTRIBUTION CHALLENGE	1 day^a,b	agmf	Yes	Yes	TM
EXECUTIVE CHALLENGE	1 day^a,b	agmf	Yes	Yes	TM
FOUNDATION CHALLENGE	1 day^a,b	agmf	Yes^c	No	DU
MANAGEMENT CHALLENGE	1 day^a,b	agmf	Yes	Yes	TM
RETAIL CHALLENGE	1 day^a,b	agmf	Yes	Yes	TM
SERVICE CHALLENGE	1 day^a,b	agmf	Yes	Yes	TM
UMIX	1.5 days	agfom	Yes^c	No	TM

General Management

These simulations are more advanced than the business appreciation simulations and address specific learning needs in different industrial sectors.

Simulation Name	Duration¹	Topics²	Rental⁴	Academic Licence⁶	Type⁷
DISTRAIN - Retail/Distribution Simulation	1.5 days^a,b	gGmMfFoO	Yes^c	No	TM
EXSTRA - EXploration of STRAtegy	1.5 days^a,b	hmf	Yes^c	No	TM
MANAGEMENT EXPERIENCE	2 days^a,b	GFmo	Yes^c	No	TM
PROFESS - Professional Services Simulation	1 day^a,b	SOmf	Yes^c	No	TM
PROSPECTOR - winning profitable projects	1 day	sof	Yes^c	No	DU
QUAD - Quality Advantage	1.5 days^a,b	gmfo	Yes^c	No	TM
RESERVE - Research & Development	1.5 days^a,b	gdfm	Yes⁵	No	TM
SYCOPS - Systems Company Operations	1.5 days^a,b	agmf	Yes^c	No	TM

Strategic Management

These simulations are designed to allow high flying junior management and middle through senior management to hone their business strategy skills.

Simulation Name	Duration¹	Topics²	Rental⁴	Academic Licence⁶	Type⁷
BIONIQUE - Phamaceutical/Chemical	2 days^a,b	HMFo	Yes^c	No	TM
CISCO - Contract Business	2.5 days^a,b	Hmf	Yes^c	No	TM
EXSTRA - EXploration of STRAtegy	1.5 days^a,b	hmf	Yes^c	No	TM
FINESSE - Business Services Simulation	2 days^a,b	HDMf	Yes^c	No	TM
GLOBAL OPERATIONS	1 day^b	MHf	Yes^c	No	TM
INTEX - Industrialising Nation	2 days^a,b	HMFo	Yes^c	No	TM
LOGISTIQUE - Service Strategy Simulation	1.5 days^a,b	HMFO	Yes^c	No	TM
SMART - Service Marketing	1.5 days^b	HMmfg	Yes^c	No	TM
TECHNIQUE - High Technology	2 days^a,b	HMFo	Yes^c	No	TM

Financial Appreciation

All simulations tend to have a financial dimension but these are widely used on financial appreciation courses. Financial Analysis is a short planning simulation designed to allow participants to learn about key financial accounts and measures and how managerial actions influence these. The Challenge simulations are slightly longer and focus on separate industries. Management Experience explores variance analysis and Discounted Cash Flow. Market Strategy links marketing mix actions with sales growth, profitability measures and cash flow. Product Launch is a quickly shows to participants the difference between profit and cash flow and Sales Calls help sales people and managers understand basic financial measures of sales performance.

Simulation Name	Duration¹	Topics²	Rental⁴	Academic Licence⁶	Type⁷
FINANCIAL ANALYSIS	4 hours	Ffg	Yes	Yes	DU
BANKING CHALLENGE	1 day^a,b	agmf	Yes	Yes	TM
CASINO CHALLENGE	1 day^a,b	agmf	Yes^c	No	TM
DISTRIBUTION CHALLENGE	1 day^a,b	agmf	Yes	Yes	TM
EXECUTIVE CHALLENGE	1 day^a,b	agmf	Yes	Yes	TM
MANAGEMENT CHALLENGE	1 day^a,b	agmf	Yes	Yes	TM
RETAIL CHALLENGE	1 day^a,b	agmf	Yes	Yes	TM
SERVICE CHALLENGE	1 day^a,b	agmf	Yes	Yes	TM
MANAGEMENT EXPERIENCE	2 days^a,b	GFmo	Yes^c	No	TM
MARKET STRATEGY	4 hours	fm	Yes	Yes	DU
PRODUCT LAUNCH	2 hours	mf	Yes	Yes	DU^s
SERVICE LAUNCH	2 hours	mf	Yes	Yes	DU^s
SALES CALLS	3 hours	sSf	Yes	Yes	DU^s

Sales & Sales Management

These simulations are designed to be used by sales staff, field sales managers and sales directors. Product Launch is a very short simulation that introduces sales people and management to basic business ideas (pricing, promotion, sales forecasting, profits and cash flow). Sales Mix is a business oriented team working/building simulation.Business Focus and Sales Calls explore customer segmentation and focus and financial outcomes. The negotiations are role plays where simulation models are used to assess the financial outcomes of proposals. Distrain was designed to help sales people understand the issues facing their business customers. Profess explores the issues facing the area sales management of a professional services company. Prospector explores the commercial issues associated with searching for and winning profitable contracts. SMITE comprehensively covers sales management, hiring and developing staff, managing territories - with an overall focus on financial success..

Simulation Name	Duration¹	Topics²	Rental⁴	Academic Licence⁶	Type⁷
PRODUCT LAUNCH	2 hours	mf	Yes	Yes	DU^s
SERVICE LAUNCH	2 hours	mf	Yes	Yes	DU^s
SALES MIX	3 hours	Ttmf	Yes	Yes	DU^s
BUSINESS FOCUS	4 hours	Ss	Yes^c	No	DU
SALES CALLS	3 hours	sSf	Yes	Yes	DU^s
COMMERCIAL NEGOTIATION	1 day	SsPp	Yes	No	NE
CONSTRUCTIVE NEGOTIATION	1 day	SsPp	Yes	No	NE
SALES NEGOTIATION	1 day	SsPp	Yes	No	NE
SYSTEMS NEGOTIATION	1 day	SsPp	Yes^c	No	NE
DISTRAIN - Retail/Distribution Simulation	1.5 days^a,b	gGmMfFoO	Yes^c	No	TM
PROFESS - Professional Services Simulation	1 day^a,b	SOmf	Yes^c	No	TM
PROSPECTOR - winning profitable projects	1 day	sof	Yes^c	No	DU
SMITE - Sales Management	2 days^a,b	Sf	Yes^c	No	TM

Marketing

These simulations are designed to be used to explore marketing. Market Strategy links marketing mix actions with sales growth, profitability measures and cash flow. Product Launch is a quickly shows to participants the difference between profit and cash flow. Retail and Sales Mix explore the impact of price and promotion on sale revenue, profit and meeting targets. SMART explores the strategic impact of the marketing mix.

Simulation Name	Duration¹	Topics²	Rental⁴	Academic Licence⁶	Type⁷
MARKET STRATEGY	4 hours	fm	Yes	Yes	DU
PRODUCT LAUNCH	2 hours	mf	Yes	Yes	DU^s
SERVICE LAUNCH	2 hours	mf	Yes	Yes	DU^s
RETAIL MIX	3 hours	Ttmf	Yes	Yes	DU
SALES MIX	3 hours	Ttmf	Yes	Yes	DU^s
SMART - Service Marketing	1.5 days^b	HMmfg	Yes^c	No	TM

Operations

These simulations allow participants to explore operational issues such as forecasting and inventory. Operations provides a simple introduction to scheduling and timely purchasing and so contrasts with Teamskill that comprehensively involves factory management. UMIX puts scheduling and purchasing in the complete company context and PROTEST allows a custom project to be managed.

Simulation Name	Duration¹	Topics²	Rental⁴	Academic Licence⁶	Type⁷
FORETIME - Medium Term Forecasting	4 hours	oSs	Yes^c	No	DU
FORETASTE - Forecasting & Control	4 hours	oSs	Yes^c	No	DU
INVENTORY POLICY	4 hours	opf	Yes^c	No	DU
OPERATIONS	4 hours	of	Yes	Yes	DU^s
SALES FORECASTING	4 hours	os	Yes^c	No	DU
TEAMSKILL - Production Management	1.5 days^b	Oof	Yes^c	No	DU
UMIX	1.5 days	agfom	Yes^c	No	TM
PROTEST - Project Management	1 to 5 days	Oft	Yes^c	No	DU

Team Working

To an extent all simulations explore team working and building to some extent but these simulations are especially designed for this purpose.

Simulation Name	Duration¹	Topics²	Rental⁴	Academic Licence⁶	Type⁷
RETAIL MIX	3 hours	Ttmf	Yes	Yes	DU
SALES MIX	3 hours	Ttmf	Yes	Yes	DU^s

Assessment/Development Centres

These Challenge simulations have special versions available for use on Assessement/Development Centres and have been used regularly on these.

Simulation Name	Duration¹	Topics²	Rental⁴	Academic Licence⁶	Type⁷
BANKING CHALLENGE	1 day^a,b	agmf	Yes	Yes	TM
CASINO CHALLENGE	1 day^a,b	agmf	Yes^c	No	TM
DISTRIBUTION CHALLENGE	1 day^a,b	agmf	Yes	Yes	TM
EXECUTIVE CHALLENGE	1 day^a,b	agmf	Yes	Yes	TM
MANAGEMENT CHALLENGE	1 day^a,b	agmf	Yes	Yes	TM
RETAIL CHALLENGE	1 day^a,b	agmf	Yes	Yes	TM
SERVICE CHALLENGE	1 day^a,b	agmf	Yes	Yes	TM

Notes:
1 Duration shows the normal duration for the simulation. In some circumstances, any duration with an a superfix can be run in an an abbreviated form. And any with a b superfix can be enhanced with additional, optional, activities.

2. Topics codes the topics covered by the simulation as follows:

A - Business Appreciation
D - Research and Development
F - Finance
G - General Management
H - Strategic Management
M - Marketing
N - Negotiation
O - Operations
P - Purchasing
S - Sales
T - Team Building

The level of the simulation is shown using upper and lower case. If the simulation is suitable for middle through senior management the topic letter is shown in upper case. If suitable for functional specialist, graduate trainees, junior through middle management the topic letter is upper case. If both upper and lower case is shown the simulation is suitable for both groups.

The sequence of topic letters shows the relative importance of the topic.

All simulations provide a degree of team building and working but those showing T or t especially emphasise the topic.