Forty+ Simulating Years

This page provides a time line showing Jeremy's involvement creating and using simulation models over many years.

The table below provides for each year highlights, when a simulation was first developed and the hardware used at the time. The table below provides a brief description of the hardware and provides a colour code linking to the time line.

Code	Description of hardware
	Mark 1 Computer Time-Sharing with 15 kilobytes of RAM. Typical usage costs £10 - £20 per hour plus phone costs.
	Mark 3 Computer Time-Sharing with 36 kilobytes of RAM. Typical usage costs £50 per hour plus phone costs.
	Tandy Model 1 with 40 kilobytes of usable RAM, 2 x 80 kilobyte floppy discs. Purchase price approximately £2000.
	IBM PC with MSDOS Operating System - initially with 256 kilobytes of RAM and 2 x 160 kilobyte floppy discs.
	Windows based PC initially with 128 megabytes of RAM and 10 gigabyte of Hard Disc (approximately £800).

Below where a simulation developed is shown in bold it is still in use (after being updated and improved significantly). Where appropriate links provide additional information.

Year	Highlight	Simulation Developed	Hardware
1967	Dragged screaming and kicking into to the personal computer age (using GE Mark 1 Time-Sharing)
1968	Created complete stochastic supply chain model of company	.
1969	Returned to UK to launch the first interactive Modelling package (PA300)
1970	First learning simulation	EXEC - Management Game System
1971	National Production Management Contest	TEAMSKILL - Production Management
1972		POLITICO - political management game
1973	Article on Amateur Wine Making in Computing (trade magazine)	A Planning Experience
1974	Manager Customer Services, Honeywell Network Information Systems
1975	Chief Corporate Systems Consultant, Honeywell Network Information Systems
1976	Founded Hall Marketing
	National Purchasing Management Contest	BUYPLAY - Purchasing Management
		Lucas Insomniacs - Forecasting Game
		A Management Experience
1977	Used Research Machines 380Z Microcomputer	Product Launch
1978	Article forecasting a computer on every desk in Marketing Magazine	Market Strategy
	Second run of National Production Management Contest	TAME - Tactical Management Experience
1979	Book: How to Pass Examinations in Data Processing, Cassel, London
1980	Presentation forecasting extensive home shopping in 2000	RENTRA - TV & Radio Retailers
	Joined Ashridge Management College and introduced them and the College of Marketing to Microcomputers	CORPSE - Corporate Strategy Planning
1981	Desk Top Publishing (using dot matrix printer!)	Global Operations
		Operations
1982	Dragged Cassel (book publishers) into the electronic publishing age.
1983	Left Ashridge Management College to run Hall Marketing full time	Customer Management
	National Engineering Management Contest	TEMEwork - Engineering Management
	Introduced College of Marketing to Microcomputers	Sales Calls
	Purchased first hard disc (5 megabytes - cost £1300)	Sales Mix
	Book: Data Processing, Cassel, London	Retail Mix
		Sales Negotiation
		FORETIME - Medium Term Forecasting
		EXPO -Short Term Forecasting
		MULREG - Multiple Regression
		Break Even
		Profitability
1984	Initial involvement with the Benson & Hedges Management Challenge	INTEX - Industrialising Nation
		SMITE - Sales Management
		OPLAN
1985	Benson & Hedges Management Challenge continues	Financial Analysis
		INVEST
		Sales Analysis
		Inventory Policy
1986	Benson & Hedges Management Challenge continues and enables a trip around the World!	Management Challenge
	First Laser Printer (HP LaserJet 2 - cost £2,000)
1987	Benson & Hedges Management Challenge continues	Retail Challenge
	Learnt how to walk on water	Forecast & Control
		SMART - Service Marketing
1988	Benson & Hedges Management Challenge continues - second trip around the World!	CISCO - Contract Business
		RESERVE - Research and Development
1989	Last Benson & Hedges Management Challenge	Service Challenge
1990		Commercial Negotiation
		UMIX - Information, Material and Cash Flows
		Technique - High Technology
1992	Started Systems Dynamics Research into Learning Processes	Casino Challenge
		Systems Negotiation
1993		Distribution Challenge
		Executive Ladders (2 minute game)
		PROTEST - Project Management
1994	Complexity: is it really that simple - best research paper ABSEL conference	SYCOPS - Systems Company
		QUAD - Quality Advantage
1995	Winston Churchill Fellowship
1996	Book: SIMULATION: Virtual Business Experience, Hall Marketing, London	Executive Challenge
1997	Registered www.simulations.co.uk
1998		PROFESS
1999		FINESSE
		Desman
2000		Business Focus
2002	East London Innovation Award	SEED - Entrepreneurial Planning
		Constructive Negotiation
		Foundation Challenge
2003	UK National Training Award
2004		Logistique
		EXSTRA
		DISTRAIN
2005	Computer business simulation design: the Rock Pool method - best research paper ABSEL conference	Prospector
		Banking Challenge
2006	World of Learning - Outstanding Contribution to the Training Industry
2007	Celebrated 40 years using computers
2008	Corporate Cartooning: The art of business simulation design	Banking Operations Simulation
		Service Launch
2009		Industrial Challenge
2010	Celebrated 40 years creating simulations for business learning
2011	Book: Corporate Cartooning: the art, science and craft of computer business simulation design available as a free download.	Training Challenge

Looking forward to many more simulating years.

Most recent update: 30/09/11
Hall Marketing, Studio 11, Colman's Wharf, 45 Morris Road, London E14 6PA, ENGLAND
Phone +44 (0)20 7537 2982 E-mail jeremyhall@simulations.co.uk